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Don’t give what you “need”. Give what’s needed.

Hello, new-ish/old-ish medium look

Would you look at that. Medium has rolled out it’s new-ish/old-ish layout. Very reminiscent of classic blog layout. Perfect for the simple, the irreverent, and the unimportant posts like this one.

But sometimes that’s exactly what’s needed. Perhaps we didn’t “need” more. We didn’t “need” fancier. We didn’t “need” crazy layouts. Just scroll and read.

Consider that when thinking about what you want to say. There’s what you think you “need” to say. What people think they “need” to read. And somewhere in the middle, is the magical, what’s needed.